Designer made.
Designer grade.

Inspired by the relentless pursuit of excellence, our collection features designer made, designer grade essentials for daily wear in the studio, gym and life.

Creative solutions and cultural perspective address four key issues through our studio apparel.


The methods of production and raw materials used must be from renewable sources that don’t poison the world. We refuse to gut the earth for the sake of apparel.


People in ethical conditions produce better products and contribute to a higher-frequency world. We don't support sweatshops. We insist on ethical manufacturing.


Apparel should be built to last. It’s pointless to make something that looks good but falls apart after 3 washes.


If it goes out of style in a month it'll end up in a landfill regardless of how "sustainable" it is. Re-wearabilit is key. Instead of trying to convince people to wear ugly eco-friendly apparel, we create things they won't get rid of.

Respect for people and planet.


ISO 9001 for Quality System: Our farms adhere to a Quality Management System that outlines good business practices and ensures consistency in providing products and services that meet customer and industry requirements.


ISO 14001 for Environmental Management System: Our farms adhere to the international standard for designing and implementing an environmental management system.


The yarn we use is OEKO Tex certified which is an organic standard for yarn quality and purity maintained by the mill. 


If a textile article carries the STANDARD 100 label, you can be certain that every component of this article, i.e. every thread, button and other accessories, has been tested for harmful substances and that the article therefore is harmless for human health


Our supplier's mills adhere to something called SA 800 for Social Accountability Management System. 


The SA8000 Standard is the world’s leading social certification program. It provides a holistic framework allowing organizations of all types, in any industry, and in any country to demonstrate their dedication to the fair treatment of workers. 


Our supplier's factories are Fairtrade Labeling Organizations (FLO) which are dedicated to alleviating poverty afflicting the majority of the world's farmers and workers by setting and certifying the compliance of stringent, socially-conscious production standards.


All of our supplier's factories are WRAP Certified and remain industry examples of social responsibility to their employees. The WRAP certification is a comprehensive facility-based model that has made it the world’s largest independent social compliance certification program for the apparel/textile industry.


The GOTS certification means that products are made with organic materials under strict environmental and social conditions included in the certification. Organic fiber production is not directly covered by the GOTS certification system, as GOTS itself does not set standards for organic fiber cultivation. Instead, the cultivation of organic fibers is under the scope of organic farming standards, many of them defined by national governments - such as the IFOAM Family of Standards.


GOTS evaluates the processing and manufacturing of textiles on the basis of both, environmental and social criteria. This means assessing everything from the chemical inputs being used to the ethical treatment of workers. To become GOTS certified, it is mandatory to meet all of the criteria.


The standard covers the processing, manufacturing, packaging, labelling, trading and distribution of all textiles carrying a GOTS certification. All must be certified to strict ecological and social criteria in order for the product to carry the GOTS label. In this way, the GOTS puts an end to greenwashing.


On-site inspection and certification of processors, manufacturers and traders is performed by independent Third-Party GOTS accredited Certification Bodies and forms the basis of the GOTS monitoring system. It serves to provide a credible assurance for the integrity of GOTS certified textiles

Certified Organic.

As a continuation of our commitment to sustainability and traceability, we have completed the most comprehensive organic certification process in the industry. Our heavyweight organic fleece is 100% GOTS certified organic. 


The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, backed up by independent certification of the entire textile supply chain.


From the harvesting of the raw materials to production, this certification is a credible assurance to the end consumer of an organically produced product. The sad reality is that without these types of certifications businesses and brands get away with rampant greenwashing tactics and it is especially bad in the apparel industry. As a society we should demand transparency, authentication, and certification from our suppliers. 

You will see these special GOTS markings on the tags and packaging of all fleece products indicating this certification which is of massive importance in authenticating and verifying organic standards. The aim of the standard is to define internationally recognized requirements that ensure organic status of the entire apparel garment.



Supima utilizes forensic science to test the natural fiber itself and verify its place of origin. To ensure this, Supima® has partnered with Oritain, a global leader in forensic science. Without clear knowledge of the origin of a product it is impossible to definitively talk about the product. The ability to authenticate cotton to its point of geographical origin enables an open dialogue about all relevant facts, including point of origin, sustainability, and social and economic responsibility aspects. Unlike other technologies that are dependent upon the addition of a tracer or marker. Oritain uses a peer-reviewed methodology to analyze trace elements and isotopes to determine a products origin. These trace elements and isotopes, which are unique to their environments and regions are absorbed by the cotton fiber. By sampling the cotton over the entire producing region, Oritain has created an origin database that samples can be checked against. 


From GPS-navigated tractors that plant and harvest the cotton to satellite technology and soil monitors, Supima farmers ensure that they are growing the best quality cotton in the world with as little impact on the environment as possible.

To maximize water-use efficiency, cotton fields are laser-leveled . This leads to knowledge regarding the topography and make-up of the soil. Farmers then select the best method for irrigating the crop; either through drip irrigation, which directly feeds the plant only, or flood irrigation to restore moisture to the soil, which has the added benefits of:

  • Replenishing aquifers 

  • Promoting soil health

  • Fostering wildlife


Stalks, Leaves and Stems​—

All plant materials besides the seed and fiber is captured during the ginning process and is utilized in the local cattle industry as much needed bedding for livestock. By law, all fields must be cleared of plant material to prevent insect populations from nesting over the winter and affecting the next crops. Many growers will also flood-irrigate fields as a natural way to reduce pests while laying a base level of soil moisture for the next planting season.


Supima Seed —

One of the most valuable bi-products of the seed is cottonseed oil. It’s considered a premium oil because it is flavorless, odorless, and has a high flash point. Additionally, after crushing the seed to extract the oil, the seed hull is an important source of protein that can be integrated into feed mixes for livestock


As a premium, extra-long staple cotton, great care is taken to preserve the fiber’s premium qualities. This is particularly evident during the ginning process, when the seed is removed from the fiber. All Supima cotton is ginned on “roller gins” that operate at much lower speeds in order to gently separate the fiber from the seed. In contrast, regular cotton is processed by high-speed “saw gins” which use a more aggressive system to break the fiber away from the seed.

Supima® — the best for the best.



We wanted to use the absolute best natural cotton in the world. That mission lead us to SUPIMA® cotton.

With a number of retailers passing off substandard cotton as "Premium Egyptian cotton", we want you to have information and transparency in their cotton products. That is why we only use the finest quality cottons and with partners like SUPIMA® it is much easier to provide these assurances. 


The SUPIMA® trademark is the consumers’ guarantee that the branded textile product they are buying contains the finest U.S.- Grown Pima Cotton. By licensing the entire supply chain (that’s right, the entire supply chain) SUPIMA® provides added guarantee to customers that SUPIMA® trademarked goods are made with 100% U.S. Pima cotton of the highest quality.


Only SUPIMA® licensees are authorized to use the official SUPIMA® Hang tag. There is added value to using the SUPIMA® trademark- it means a brand is associated with apparel of exceptional quality. To maintain the premium focus of the trademark, the SUPIMA® license is non-transferable. This allows SUPIMA® visibility throughout the supply chain of the use of its trademark, as well as to control the quality and integrity of products that bear the SUPIMA® name.

The facts.


Recycled cotton has gained popularity from a marketing perspective as an eco-friendly option. Apparel brands and retailers continue to evaluate their supply chain footprint and as a result, interest in recycled cotton has grown over the past 15 years.

Recycled cotton is made converting cotton fabric back into cotton fibre that can be reused in textile products.


Most  recycled cotton comes pre-consumer waste, such as cutting scraps from the factory floor. Post-consumer waste, such as a cheap tri-blend tees, is more difficult to sort through due to various colour shades, fabric blends, and it is generally a much more labor-intensive process.


To make a recycled cotton fibre, fabrics and materials are first sorted by colour. Then the fabrics are run through a machine that shreds it into yarn and further raw fibre. This process is harsh and puts a lot  of strain on the cotton fibres. After shredding, the raw fibre is then spun back into yarns for reuse in other products. 


This is problem both for high quality and luxury brands.


The length of the fibres is paramount in creating something of high quality; and this is the main reason that Supima® is such a special type of cotton. Recycled cotton fibers are short which results in a coarse, dry feel that lacks the refinement and strength of fibers. The reality is that the quality of recycled cotton will never equal  the original version.



The U.S. EPA estimates that textile waste occupies nearly 5% of all landfill space.



The average consumer bought 60% more clothing in 2014 than in 2000, but kept each garment half as long. McKinsey (2016). Style that’s sustainable: A new fast-fashion formula.



Across nearly every apparel category, consumers keep clothing items about half as long as they did 15 years ago. McKinsey (2016). Style that’s sustainable: A new fast-fashion formula.​



The average US citizen throws away 70 pounds of clothing and other textiles annually.​



Consumers are purchasing more clothing items, and then disposing of them. This is directly contributing to consumer textile waste. The impact of laundering and disposal has a large impact on energy use and greenhouse gas emissions. This includes the number of launderings, which relates to garment life.



A garment that is well-constructed has a long life and is more likely to have more laundering cycles that would increase the impact reducing waste. Creating textiles with a shorter useful life as a means to decrease impact would not have the desired positive impact on the environment.

The solution.

Instead of re-using low grade cotton and dealing with the process of sorting and repurposing to reduce landfill waste, we believe it would be better if brands focused on making quality garments from the beginning.


Finding ways to reuse inferior products just creates more industrial and consumer waste. It's like working on a treatment instead of prevention. 


Avoiding waste starts by creating a better garment from the beginning. One that you will not dispose of, that can withstand wear and tear, and wash after wash. We want you to appreciate the garment, and go back to it as an essential, favourite piece for many years to come.  That's why we went through the trouble and cost of creating our studio apparel to these rigorous standards —we want to be a part of the solution. This is what we mean by, "a culture of creation".


We couldn’t find apparel that met our standards, so we created it. Distinctive in construction alone, every detail has been meticulously calculated. Certified to the highest standards for quality, sustainability, raw materials selection and ethical manufacturing. Made with domestic grown organic Supima® cotton.

We measure success by how honestly we support a culture of creation that balances mind, body, spirit and ambition. This collection is for the artists, designers, builders, risk takers, rebels and taste makers who are dedicated to a life beyond the mundane. Learn more.

Support the culture

It's on each of us to take responsibility for cleaning up our act and designing the kind of world we can all be proud of. No one else will save us. If we all tried to buy less, but higher quality garments, the impact would be change everything.