DevonWest Sheetmetal Ltd.
Nikko Mercialo (Strategy, design, UI)
Brand Strategy, Brand Identity, Graphic Design, UI Design
Custom Sheetmetal, Construction
DevonWest Sheet Metal was founded with the vision of combining timeless values with cutting-edge industry capabilities and custom installations.
The brand departs from its competitors by focusing on a service-first approach that centralizes communication, personalized management and the expertise of its employees. Core brand messaging is built upon this foundation of clear values and a fresh take on an old industry.
We joined forces with the company's founder to create a unique visual identity for the brand that would represent it's clean, modern, confident presence, while at the same time differentiating it from the competition and contributing to its market position. Central to this strategy was themes of integrity and strength. We also crafted a simple website to activate the brands online presence.
The project was rounded off with a robust suite of branded collateral to support the sales process and marketing — from stationary inspired by the brand's logo, to vehicle wraps, branded apparel and supplies used by the team on-site and in the office.