The market was missing a brand that speaks to the soul of busy professionals in times of personal growth and transition. I found the best way to set Embellished apart from the crowd was to appeal to those who are feeling that the things they own have somehow ended up owning them.

 

This individual needs guidance and an eye for design. But more than that, they need someone to help them with the psychological elements of letting go. No other brand was doing that in this way. I worked with the founder to identify and create opportunities for the new brand, define their positioning, and develop the verbal and visual language to bring them to market.

The brand embodies characteristics present in the service itself — reflecting the beauty in slow living and peace of mind while conveying a modern take on home, comfort, cleanliness, self-care, and having physical and emotional room to breathe.

My approach focused on harmony, order and flow. The key graphic elements were based on the Japanese “Enzo” symbol — the zen-like circle drawn in a single brush stroke. We fused this imagery with rapidly circling calligraphic lines, like the ones you’d scribble around items on a to-do list. The effect suggests motion, waves, energy and also a sense of meditative repetition like a mandala.

The primary wordmark was designed to be clean, modern and fresh.

Embellished Design

CLIENT

Nikko Mercialo (Creative Direction + Design)

TEAM

Brand Strategy, Identity, Creative Direction, Print, Web

SERVICES

Interior Design and GC

SECTOR

Embellished is a professional organizing and design company. They are specialists in change — transforming chaos into order in homes and work places. The team might re-structure spaces and places but what they really deliver is peace of mind. The trail-blazing company got a fast start, but eventually encountered the need for a brand-driven approach to growth that would create more stability while communicating their story to the right kind of audience. It was our turn to help them organize and define their story.

EMBELLISHED

SERVING UP NEW IDEAS WITH OLD FRIEND VIBES.

HELLO

EMAIL

INSTAGRAM

 PLAYLISTS 

©2022 STORM THE NORTH | TERMS
ALL RIGHTS RESERVED.

ALL WRONGS REVERSED.