Lee Nails Beauty Bar
Identity, Strategy, Graphics, Web
Since 2004, Lee Nails has occupied the upper echelon of salon service and style in the Langley area. The trendy suburb of Vancouver is home to a refined clientele who bring high expectations, but also desire a personal touch that makes them feel welcome. The award-winning salon has developed a well-earned reputation for being friendly, classy and a breath of fresh air — all characteristics we brought into the spotlight when we partnered with them to refresh their brand through a distinctive visual language, a clean digital presence, and a suite of designs for print and advertising.
From a strategic perspective the goal was to help adjust the brand's position in the market to encompass a wider range of services that they were not as well known for.