One of the key challenges on this project was advertising. Although regulations are evolving rapidly, paid media still poses a problem. Google ads and even certain keywords on Instagram or social platforms will get an account banned. The door was all but closed on conventional marketing.

Navigating any new terrain calls for innovation and strategic thinking. Old school guerrilla marketing tactics such as wheat-paste posters and hijacked media provide ample opportunity to "zag" when the rest of the world "zigs". 

Using off-line channels to drive online traffic was helped along by the use of custom QR codes and printed collateral. QR codes have been around for ages, but not until Covid did they become popular and common. That really played in our favour here, since we were able to leverage them to drive website traffic and sales.

Don't Trip!

Magic Mushrooms are (almost) fully legal!

Psychedelic medicine has been gaining serious traction over the last few years. Psolicybin (magic) mushrooms are now at the forefront of a rapidly emerging industry.

 

"Microdosing" with mushrooms is the act of consuming sub-perceptual (unnoticeable) amounts of a psychedelic substance. Unlike trip-inducing ‘macrodosing’, people are taking tiny amounts — or microdoses — of psychedelics to gain a competitive edge in everything from business to art, therapy to parenting. 

The trend has been gaining popularity with Silicon Valley executives and moms alike. 

Mantra Mushrooms

CLIENT

Nikko Mercialo (Creative Direction, Strategy, Identity, Design)

TEAM

Brand Strategy, Identity, Creative Direction, Packaging Design, Print, Web

SERVICES

Psychedelic Medicine

SECTOR

Mantra Mushrooms is a newly launched brand in the emerging psychedelic medicines sector. They create premium microdose capsules using psilocybin to support improved mood, focus and creativity. This industry presents numerous challenges given its current status, but rapidly changing legislation and other factors offer savvy brands like Mantra massive opportunities in the upcoming years. Their mission of alternative healing and health is something we really loved to support.

We developed a brand identity and visual language for them, complimented by new website and custom packaging using sustainable materials.

MANTRA MUSHROOMS

SERVING UP NEW IDEAS WITH OLD FRIEND VIBES.

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