Rome Cafe and Roastery

CLIENT

Nikko Mercialo

TEAM

Brand identity, UX/UI, graphics, copywriting, icon design

SERVICES

Coffee, food and beverage

SECTOR

All Roads Lead to Rome!

Purveyors of high end blends and locally roasted coffee, Rome connected with us to support their launch and growth through a design-driven approach. The primary challenge was competition. If you've been to Vancouver you'll know that when it comes to high-end cafes, its fierce. 

UX research and market studies had us sampling coffee and observing experiences in competitor cafes around the city (probably the most enjoyable research we've been part of to date). Based on our findings and the anecdotal experience of Rome's founder, we developed a visual language and simple but effective brand strategy to successfully  differentiate the business in a meaningful way.

Brand identity system, graphics, icons, signage, menu design, typography and UI/ website where all developed as part of the project.

We've also joined forces with a local builder, selected by Rome, to support them in brining the cafe to life.

Rome opens in Vancouver  Spring 2023

ROME CAFE

The key to Rome's brand is "culture and connection".  An upscale urban cafe with a laid-back feel that brings back a much-needed sense of aesthetic, thoughtfulness, craft and style to customers lives.

 

Modern, but not minimalist. Rich in texture, tone, mood and theme. A delight to all senses. The historical context of coffee houses, with a West Coast modern feel.

 

A place to think, sip, scroll, talk, work or just vibe.

 

They aim to earn a place in the customers’ daily or weekly ritual.

SERVING UP NEW IDEAS WITH OLD FRIEND VIBES.

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