A New Take on an Ancient Practice
The key to Sovereign's brand is 'disruption.'
Not a commonly applied word when it comes to marketing the medical industry, where branding tends to be exceedingly safe and utterly forgettable.
This tendency is not without good reason. Medical practitioners are rightly focused only on their professional. They're healers, not marketers. And patients attend medical centres for treatment, not to be dazzled by mind-blowing design. The general lack of branding and an "empty space" where medicine is practiced is usually thought of as a good thing.
But what if branding could help?
Sovereign's founder believes that the work of revivification and healing happens outside the clinic as well. He wanted to create a brand that would part of the patient's experience.
The energized styling and abundance of optimism in the brand risks being seen as aggressive by some, but this was seen as a positive result.
By establishing a strong presence and totally distinctive visual language, Sovereign refactors the expectations of the people it serves while communicating clearly "who we are for" by virtue of its brand.
The feedback from patients has been, gratefully, extremely positive.
Sovereign Vitality Natural Health
Brand Strategy, Identity, Web
Acupuncture, TCM, RMT, Chiropractic, Therapy, Alternative Health
Combining the absolute best of tradition and tomorrow, Sovereign Vitality is a powerful pathway towards reclaiming your natural health and wellness. Frustrated with stagnation and other inadequacies in the medical industry, Sovereign’s founder recruited our support in defining and launching a new kind of clinic. One dedicated to liberating patients from illness or injury, and restoring the natural health, vitality and personal sovereignty that is their birthright.