Brand Strategy, Identity, Print
Art, survival, tactical supply
The Paralord is a studio that grew from an artist’s struggle to thrive in the face of adversity & personal loss. Using para-cord and other survival gear as a creative medium, each project is aimed at transforming “pain into art”, crafting emergency-ready wearable that blend rugged form with beautiful function. We worked directly with the artist to create a brand identity and designs that would carry the message forward, and honour its meaning.