Nikko Mercialo (Creative Direction + Design), Karl Mitchel (Photography)
Brand Strategy, Identity, Creative Direction, Print, Web, Photography, Apparel Design
Total Fitness was the original gym in Walnut Grove, BC (Canada). Although it has done well, increased competition inspired the owner to look for sustainable ways to stay current and stand out from the crowd.
Drawing on the brand’s inspiring history, we re-created its identity in a that reflects its unique value proposition and vibrant local culture. The original logo remained almost unchanged due to physical and facility considerations such as signage.